↘Insights

Thinking on AI, ownership, and judgement.

Practical writing for professionals who use AI for real work: how to make it know your business, how to own the system rather than rent it, and how to keep your judgement in the loop.

3 July 2026 · 6 min read

How to make AI actually know your business

You explain your business to ChatGPT every morning and it still sounds nothing like you. The problem was never your prompts. Here is how to give AI your context once, properly, in files you own.

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